KEEP CALM AND RECEIVE GRATITUDE
Mahalo nui loa (thank you very much) for choosing to donate. We truly appreciate it. Your gift keeps 500 articles in 36 languages, free posters, free games, free songs and free narrated Intentions online for everybody, with no ads, no paywall and nothing sold to advertisers.
Tax deductible in the US to the extent the law allows. Prefer a membership? That is a different page.
- 500 articles, free to read, no ads and no paywall
- 36 languages, 19,000+ pages, never an English stand-in
- Create unlimited posters on every plan, including Free
- 104 games, free to play, unlimited, no signup
Our mission
Our mission is to put the practical tools of a good life within reach of everyone, free of charge and in their own language: the energy to go after what you want, the people to enjoy it with, and the confidence to get past whatever stands in the way. KEEP CALM INC is a United States 501(c)(3) nonprofit corporation, and publishing those tools is our charitable purpose.
We give away a library of 500 plain-language, evidence-informed articles on fitness and food, money and career, love and friendship, focus and mastery, and leading yourself and other people well, published in 36 languages across more than 19,000 pages. Alongside it: posters anyone can make and print, calming songs, small games, narrated Intentions that end in one small thing to do today, and directories of real support services listed by country. No ads, no paywall, and we never sell your data.
A gift pays for the free part. Translation into 36 languages so help is not English-only, new posters, songs, games and Intentions, and the servers that hand it all out.
Make a gift
Pick an amount, or type your own. A gift is a gift: it does not renew, there is nothing to cancel, and nothing arrives in the post unless you ask for it.
Your card details never reach KEEP CALM. Givebutter is the merchant of record for every gift on this site. The payment form is theirs, the transaction runs on their systems, and the receipt is sent by them. We never see, handle or store a card number.
KEEP CALM INC is a United States 501(c)(3) nonprofit public benefit corporation, EIN 33-2117386, incorporated in California on 25 November 2024. Gifts are tax deductible in the United States to the extent the law allows, and your Givebutter receipt is the record. One thing we would rather say than have you discover: a gift of $15 or more also unlocks the shop discount of the nearest membership size for 30 days. That is a benefit received, so mention it to whoever prepares your return.
Part of a membership is a gift and part of it buys what you receive. Your receipt states the deductible amount every time. It has its own page: become a member.
Where the money goes
Two things on this site cost real money every time somebody presses a button, and we publish both prices. One custom song costs us $0.477: $0.450 of audio for a full three-minute render and $0.027 for the model call that writes the lyrics. One poster costs us $0.187, and 82% of that is translating its words into the other 35 languages. So a $15 gift pays for about 31 songs, or about 80 posters, for people who will never pay anything.
The rest of a gift goes to the same three places, in this order: translating the library into 36 languages, which is the single largest recurring bill we have and the reason help here is never English-only; the servers and bandwidth that hand out more than 19,000 free pages; and the model, voice and footage costs behind free songs, free games and free narrated Intentions.
The shop is not priced by feel either. Every price is what the printer charges us, doubled, then rounded up to the next .99, and that is the whole pricing policy. On a $48.99 tri-blend tee the printer takes $24.09 and the card fee is about $1.72, so about $23.18 stays with KEEP CALM, roughly 47%. On a $9.99 poster print it is about $4.52, roughly 45%. Read that last figure carefully, because it is not profit: shipping, storage, hosting and every hour of human work come out of it, and a nonprofit public benefit corporation has no owners and no shareholders it could be paid out to.
How to check up on us
- What it costs us. Our transparency page shows what a song, a poster and a video cost us, plus the printer's cost on three real products, and names every source.
- Who we are. Our about page carries the entity number, the formation date, the founders, our charitable purpose and the two safety sentences about what this site is.
- Governance, for a larger gift. Our major giving page has our financial evidence and what it cannot prove. The board roster is published; papers go out in diligence.
- A person answers. Our contact page, or Contact@KeepCalm.org. Refunds, receipts and any number on this page land in the same inbox.
A real song, a real game and a real poster, right here on the page.
These are the same live cards used across KeepCalm.org. Press to hear the song; the game is playing now. Posters and play are always free. Membership lets you create your own.
A song, about three minutes. Create ten a month at Supporter.
A game, playing right now. Free for everybody, always.
A poster, always free to create.
Intentions: one small thing to do, and the words to go with it.
Short guided pieces, each with narrated audio and a transcript. Press one. Free to read and free to hear, like everything else.
What your gift keeps free, for people who give nothing
- The Free plan is $0. Create one song and one game each month, unlimited posters, a 5% shop discount and no card. It is not a trial.
- Posters are never gated. Create any phrase in all 36 languages. Make and download as many as you like, whether you pay or not.
- Music and games are free for everyone. Play all 104 games and hear every song, unlimited, with no signup or ads.
- Reading is free and always will be. 500 articles in 36 languages, no ads, no paywall, and nothing about you sold to anybody.
Would you rather give every month and get creation tools back? That is a subscription with benefits rather than a gift, and it lives on its own page: become a member.
Before you decide.
Is this a donation, or am I buying something?
On this page it is a donation. A gift to KEEP CALM INC is a charitable contribution with nothing attached and nothing to cancel, and it is tax deductible in the United States to the extent the law allows. The other thing we offer is a membership, which is a subscription with benefits: it lets you create songs, games and Intentions. Part of a membership is a gift and part of it buys what you receive, and your receipt states the deductible amount every time. The two used to sit on this one page, which made both of them harder to read honestly, so they are two pages now. One thing does carry across: a gift of $15 or more unlocks the shop discount of the nearest membership size for 30 days and then expires. Under $15 it is a straight gift with no perks attached.
What does my gift actually pay for?
Specific things, at prices we publish. One custom song costs us $0.477 and one poster costs us $0.187, of which 82% is translating its words into the other 35 languages, so $15 covers about 31 songs or about 80 posters for people who will never pay anything. Beyond that it goes to the translation bill for 500 articles in 36 languages, the servers that hand out more than 19,000 pages with no ads and no paywall, and the model, voice and footage costs behind free games and free narrated Intentions. The workings are on /transparency/, and every figure there names the file or the invoice it is read from.
Are posters really free?
Really free, unlimited, on every plan including Free, signed in or not. Any phrase, all 36 languages, print quality 2400 by 3200. Posters are never gated and never will be. They are the part of KEEP CALM that belongs to everybody.
Will anything arrive by phone?
No. KeepCalm.org has no SMS at all, so nothing reaches you by phone number. Everything comes by email or shows up in your account.
What if I can only give a little, or nothing at all?
Then use the Free plan and use it without any awkwardness. It is $0, it asks for no card, and it lets you create one song and one game a month, create unlimited posters, and play every game in the library without limit. It exists because somebody else is paying, and that is exactly how it is supposed to work.
KEEP CALM AND KEEP IT GOING.
Thank you for reading this far. Every gift goes to the free half of KEEP CALM: the articles, the translations, the posters, the games, the songs and the directories of real support services, all of which cost money to make and nothing to use.
A one-time gift does not renew, so there is nothing to cancel. If you would rather give every month and get creation tools back, that is a membership, and it renews until you cancel.
Giving $250 a month or more? Major Giving is the stewardship path: our governance and financial evidence, how we calculate impact and what it cannot prove, and a person who will answer your questions before you decide.