For counselors, wellbeing leads, and heads of year
KEEP CALM is a 501(c)(3) nonprofit that publishes a free wellbeing library. A school can print from it this afternoon with no account, no purchase order and no student data. It is also a general-audience library written for an adult reader, and the limits of that are the first thing on this page rather than the last, because you are the one who has to answer for the link you send.
A workplace page can lead with what you get. A school cannot, because the reader here has a duty of care to minors and a landing page that saves its caveats for the bottom is how that duty gets tripped. These four are the ones that would change a decision, so they come first.
It is written for an adult reader. Of the 500 English articles, 33 sit in the two adult relationship sections: 16 in Dating & New Love and 17 in Love That Lasts. There is no children's edition, no reading-level grading, and no age-banding of any kind. Preview anything before you assign it, exactly as you would with any outside material.
Deliberately, and not as an oversight. Do not read the absence as permission. The Terms and the Privacy Policy are the documents that govern, and if your decision turns on an age rule, read them and write to us before you route a student anywhere that asks for an account. Everything this page recommends works with no account at all, which is the reason this page can recommend it.
They are not a youth crisis pathway. Across the 51 countries covered, 28 name at least one organization specifically for young people and 23 do not. KEEP CALM is not a crisis service: no counselor on the other end, no monitoring, no risk scoring, no alerting, and no way to tell you a student was here. Your safeguarding procedure is unchanged by anything on this page.
Not treatment, not therapy, not screening, not a diagnostic, not an SEL curriculum, not an intervention. No outcomes and no efficacy are claimed, because none have been measured. No independent clinical review of the articles has been carried out, and the editorial policy does not claim one. If your requirement is an evidence-based program with published trial data, this is not that, and you should not shortlist it as though it were.
There is no education statistic and no youth mental health benchmark anywhere on this page. Every figure below is one we can produce from our own data, and the command that produces it is printed at the bottom so you can check it without asking us. Counted September 2, 2026 from the same data files the site serves; the poster figures were read from the live poster store on September 1, 2026.
All 500 articles exist in all 36 languages, which is 18,000 pages, not an English site with a translate button on it. The poster figure is counted the way the wall hands them to a reader: the store holds 573 records, repeats of the same line collapse into one card, and 508 distinct lines are what you can actually browse and print. On the crisis side, all 51 countries carry local emergency numbers and at least one named organization, and every one of the 51 also carries a direct crisis line you can call or text.
Posters are free for everyone, forever. Not a sample pack, not a watermarked preview, not ten downloads a month. A student can make one on a phone with no account, no email address and nothing to pay, and so can 900 of them in one period. For a school with no budget line for wellbeing, this is the entire offer and it does not run out.
The Calm Kit builds a poster at 2400 by 3200 pixels, which is 8 by 10.67 inches at 300 dpi. It is generated in the browser and lands in your downloads folder, so it survives a locked-down network and a print shop. Corridor, form room, back of a toilet door, the wall by the counseling office. A wall still works when the phones are in a box.
All 500 articles are published in all 36 languages, so a family that reads Vietnamese, Urdu, Punjabi, Bengali, Amharic, Yoruba, Hausa, Swahili or Nigerian Pidgin gets the same article, not an apology. Nothing behind a login means a parent on a borrowed phone can open the link you sent.
The editorial policy lets schools read, share, quote and cite the content on two conditions: attribute it to KeepCalm.org with a link to the article used, and preserve the safety framing, which means not presenting it as medical advice and keeping crisis information intact when you quote a passage that contains it. You do not have to email anyone for that.
Three widgets you can paste into a school website, a form-time page or a parent newsletter: a 60 second guided breath, a poster that changes daily, and a crisis line finder that resolves to the reader's own country. No cookies, no account, no third-party script. In most schools that is the entire IT review.
No roster, no census, no student list, no email addresses, no single sign-on, no seat provisioning, no renewal date. There is no student data here to lose, which also means there is no data-sharing agreement to negotiate and, honestly, no usage report we could ever give you.
Each of these works right now, on your side, with nothing needed from us in between.
Write the line your year group needs, pick a color, download a print-quality poster. Built in your browser: no account, no email, nothing to wait for.
Make a free calm kitPaste this into your wellbeing page, library page or the counseling section of the school site. No cookies, no trackers, no accounts, nothing to switch off later.
<iframe src="https://keepcalm.org/embed/calm-minute" title="The Calm Minute, from KEEP CALM" width="360" height="340" loading="lazy" style="border:0;max-width:100%"></iframe>
This page is set to print as a clean document with the navigation dropped and every link spelled out, and the four limits above keep their border on paper.
Written to be accurate rather than exciting, so nothing in it will need a correction later. It deliberately does not tell a family the site is for children, because it is not.
KEEP CALM is a free, nonprofit library of practical articles, printable posters and calm music, published in 36 languages. No account is needed to read, listen, share or print anything. It is a general-audience library written for adult readers, not a children's site and not a school program. It is not therapy, not medical advice and not a crisis service. If you or someone you know is in crisis, the site lists free crisis resources for 51 countries. https://keepcalm.org
Why there is no "book a demo" button here. We are a small nonprofit, and a form that promised a reply would quietly go nowhere. Everything above is something you can finish yourself in about ten minutes. The button below opens your own mail app and sends from your own account, so you can see exactly where it went.
Email a person at KEEP CALM Opens your mail app, addressed to Contact@KeepCalm.org.
The library costs your school nothing and costs your students nothing. That is not an introductory rate. The articles, the translations, the crisis pathways, the poster wall, the music bank, the games and the embeds are free, with no account required to read, listen, share, play or print.
Posters are free for everyone, forever. Songs are the thank-you for keeping it that way.
That is the whole model. Reading, listening, sharing and printing are free with no account, and making a poster is free and uncapped. Making a custom song is counted, because a song costs us about 48 cents of real money at an outside voice provider. Do not tell a student or a family that songs are unlimited. Everything else on this page is.
A song is published, not private. When a member makes a song it goes to the public music feed, where anyone can play it. It is not a private keepsake and it is not made for one person only. That alone is a good reason to keep song-making out of anything a school runs, and to point students at the posters, which are free, unlimited and produce a file that goes straight to your own printer.
There is no school plan, because we have not priced one. No per-student fee, no site license, no district tier. Not "contact us for pricing", and not a number we are keeping back: it does not exist. If you need a signed vendor contract with a price on it in order to proceed, we cannot meet that requirement today, and we would rather you learned that here than three weeks into a procurement cycle.
If you have a wellbeing budget and want part of it to land here, there are two honest routes, and neither one changes what your students get or unlocks anything for them:
The published giving levels and the free monthly song allowance both live on the Free Help Guarantee. A free account creates one custom song a month, and unlimited posters.
KEEP CALM Inc. is a registered 501(c)(3) public charity, EIN 33-2117386. It was founded by Kaʻohele Carlos and Hawa Naataa to publish free, plain-language self-help material for people who will never see a clinician, in many languages. The About page names the people, the editorial policy describes how articles are sourced and safety-reviewed, and the Free Help Guarantee is the written promise that the help stays free.
What we are not. Not a clinical provider, not a curriculum, not an SEL program, not a digital therapeutic, not a screening or risk-detection tool, and not a safeguarding system. We publish educational self-help. It is not medical advice, diagnosis or therapy, and it is not a substitute for professional care.
Nothing from you, and nothing that identifies them. Reading the library takes no account and no personal information. We receive no roster, no census, no student names, no logins and no email addresses from a school. There is nothing of yours to protect, so there is no data processing agreement to negotiate and no vendor security questionnaire that would have anything to describe.
Straight from our privacy policy, which is the document that governs, not this page:
The price of that, stated plainly: we cannot give you a usage report. No engagement dashboard, no adoption percentage, no anonymized year-group breakdown, because we genuinely do not know which readers are yours. If your program requires reportable usage, we do not meet that requirement.
You can send anyone to a poster. That part is free, unlimited, needs no account and produces a printable file, which is why it is the only thing on this page written as a recommendation rather than a description.
For the rest, treat it the way you treat any outside material: read it first. The library is written for adults and covers adult subject matter in places, the crisis resources are general-audience and country-specific, and the parts of the site that ask for an account are outside what this page will speak for. This page will not tell you an age rule, and it will not tell you the site is suitable for a particular year group, because that judgment is yours and it depends on the student in front of you.
A crisis ribbon sits above the content on every page of the site. It is not dismissible, it is not behind a login, and it is not something a reader has to go looking for. It links to a helpline page that resolves to the reader's own country across 51 countries, and where a country is not mapped it falls back to an international directory rather than showing United States numbers to someone who cannot dial them. In the United States the numbers are 988, 741741 and 911, printed again at the bottom of this page.
And the part a school has to hear plainly: KEEP CALM is not a crisis service. There is no counselor on the other end, no monitoring, no risk scoring and no alerting. Because we hold no student identities, we cannot tell you that one of your students was on the site, and we could not notify you if we wanted to. The job is to put the right number in front of a person in the moment and then get out of the way. Your safeguarding procedure is still your safeguarding procedure, and nothing here should appear in it as a control.
One more thing worth knowing before you link it anywhere: those resources are general-audience. Of the 51 countries, 28 name at least one organization specifically for young people and 23 name none, so in nearly half of them a student who opens that page is being handed a general adult helpline. If your school has a local youth line, put it on the wall next to anything of ours. We would rather be the second number on that poster than the only one.
Yes, and it is worth knowing before you link anything from a school page. The Calm Companion and any other AI chat feature are deliberately outside the scope of this page, and so is anything else that asks a reader to make an account. Nothing described anywhere on this page depends on any of them. If you intend to point students at any of it, write to us first and we will tell you exactly where that stands rather than guessing on a web page.
Those three are United States numbers, and they are general-audience rather than youth-specific. Outside the United States, the resources page lists free crisis lines by country. These are on every page of KeepCalm.org and are never behind a login, an account or a paywall. If a student is at risk in front of you, follow your school's procedure first.
| Figure | Check it yourself |
|---|---|
| 500 articles | curl -s https://keepcalm.org/data/article-index.json | python3 -c "import json,sys; print(len(json.load(sys.stdin)))" |
| 36 languages | curl -s https://keepcalm.org/sitemap.xml | grep -c "pages-" |
| 18,000 pages | 500 articles in each of the 36 languages. Swap any language code into curl -s https://keepcalm.org/data/article-index.ur.json | python3 -c "import json,sys; print(len(json.load(sys.stdin)['rows']))" |
| 33 adult relationship articles | 16 in Dating & New Love plus 17 in Love That Lasts. curl -s https://keepcalm.org/data/article-index.json | python3 -c "import json,sys; a=json.load(sys.stdin); print(sum(1 for x in a if x['c'] in ('dating','partnership')))" |
| 573 poster records | curl -s "https://keepcalm.org/api/posters?limit=1" | python3 -c "import json,sys; print(json.load(sys.stdin)['total'])" |
| 508 distinct designs | The wall shows one card per line, so this pages the whole set and counts unique lines the way the gallery does. python3 -c "import json,urllib.request as u; s=set(); [s.add(' '.join((p.get('phrase_en') or p.get('phrase') or '').lower().split())) for o in range(0,600,48) for p in json.load(u.urlopen('https://keepcalm.org/api/posters?limit=48&sort=recent&offset=%d'%o))['posters']]; s.discard(''); print(len(s))" |
| 97 songs | curl -s https://keepcalm.org/data/kc-songs.json | python3 -c "import json,sys; print(len(json.load(sys.stdin)['songs']))" |
| 51 countries | curl -s https://keepcalm.org/data/kc-region-resources.json | python3 -c "import json,sys; print(len(json.load(sys.stdin)['regions']))" |
| 51 with a direct crisis line | curl -s https://keepcalm.org/data/kc-region-resources.json | python3 -c "import json,sys; r=json.load(sys.stdin)['regions']; print(sum(1 for k in r if r[k].get('contacts')))" |
| 27 naming young people | Counts a country as youth-naming when an organization's name or description says so, which is a text match and therefore a floor, not a ceiling. curl -s https://keepcalm.org/data/kc-region-resources.json | python3 -c "import json,sys,re; r=json.load(sys.stdin)['regions']; p=re.compile(r'youth|teen|child|student|kids|young people|adolescent',re.I); print(sum(1 for k in r if p.search(' '.join(o.get('name','')+' '+o.get('desc','') for o in r[k].get('orgs',[])) + ' ' + ' '.join(c.get('org','') for c in r[k].get('contacts',[])))))" |
| No cookies | curl -sI https://keepcalm.org/ | grep -ci set-cookie returns 0. |
| Crisis help linked on every page | curl -s https://keepcalm.org/calm-now/box-breathing/ | grep -c 'href="/get-help/"' returns at least 1. It sits in the footer, so it works even with JavaScript switched off. |
| Poster size, 2400 by 3200 | Open the Calm Kit, download one, and read the file's dimensions. |
| About 48 cents a song | Published with the rest of our unit costs on the transparency page and quoted on the Free Help Guarantee. |
| Permission to quote and print | Read the two conditions in full on the editorial policy. |