Our promise
The Free Help Guarantee
Posters are free for everyone, forever. Songs are the thank-you for keeping it that way.
All help on KEEP CALM is free, for everyone, forever. Every article, every translation, every crisis pathway, the full poster bank, the full music bank, and the Calm Companion. No account is needed to read, listen, share, or print. Nothing that is free today will ever move behind a payment.
What is always free
- Every article, in every language we publish. No login, no limit.
- Every crisis pathway. The crisis ribbon, the Get Help Now page, and helpline links are never gated by anything, ever.
- The poster bank and the music bank. Browse, play, share, and print freely.
- Making your own poster. There is no monthly allowance to spend, nothing to buy, and no tier that gets a better one. The account is for the song. A poster on its own never needs one. There is one guard on it, and it is not an allowance: a flood of posters from a single connection in a few minutes gets slowed down, so a script cannot bury the wall. A person making posters will never meet it.
- The Calm Companion, with a free account. Its safety limits exist to keep people safe and are never for sale: we will never sell more companion time, and we never raise its caps for money.
- Your account rights. Favorites, data export, and deletion are free and always will be.
The only thing money adds
KEEP CALM is a nonprofit funded by donations, with no reserve to fall back on. A poster is not free because it is cheap. Every poster costs us a safety check, a written tip, and a translation into every language we publish, and we pay all of that rather than pass it on, because the poster is the help. A song is the expensive half: about 48 cents each, written and sung by outside providers who bill us whether or not anyone gave that month. So songs are the one thing we count, and a gift raises how many you can make.
| Gift | Thank-you tier | Custom songs / month | Cost per song |
|---|---|---|---|
| Free account | Everyone | A monthly amount, never zero | No cost |
| $15 | Supporter | 10 | $1.50 |
| $25 | Advocate | 17 | $1.47 |
| $50 | Champion | 36 | $1.39 |
| $100 | Patron | 75 | $1.33 |
| $250 | Benefactor | up to 200 | $1.25 |
What is switched on today, and what is not. The monthly numbers above begin counting when donations open. Daily song ceilings are already live: a free account can start 10 songs a day and publish 20, an active tier 30 and 40, and a single internet connection can start 25 a day however many accounts sit behind it. So one day can never spend a month of song budget. Nothing on this page counts a poster. Everything you have already made stays yours, and it all opens up again the next day.
The free monthly song number is the one figure we are not printing yet. It is not final, and we would rather leave a blank than print a number we have to take back. It will never be zero, it will appear on this page, and no song will ever be refused for an allowance we have not published here first.
A song that is yours, made from your own words. That is all a thank-you is: a keepsake, not treatment, therapy, or a health product of any kind.
How a gift works, plainly
- A one-time gift includes 30 days of its tier's allowance. Amounts in between round down to the nearest tier; a gift under $15 is a pure donation. Repeat gifts stack another 30 days.
- When the 30 days end, your account simply returns to the free plan and its free song allowance. Never to zero. Your posters are not affected at all, because they were never counted.
- Everything you create is yours forever. We never lock, watermark, or take back a creation, whether or not you ever give again.
- A one-time gift never becomes a subscription. Nothing renews and nothing is charged automatically, period. Monthly giving is its own separate choice with its own clearly labeled consent, never a pre-ticked box.
- Monthly giving, when it opens, cancels in one click from your account page or from any email we send. No phone calls, no retention offers, no questions. We send renewal reminders as California law requires, and refunds are granted on request without argument.
- Prefer no perks at all? You can decline them and your entire gift is tax-deductible. Every receipt for a gift with perks states their fair value and the deductible remainder, as the IRS requires.
Never for sale, under any future model
Making a poster. It is free for everyone, forever, and there is no version of this organization in which that becomes something you pay for, subscribe to, or run out of.
Safety features of any kind. Crisis routing. The Calm Companion, its memory, or its usage caps. Articles and translations. Your data rights. If a feature protects a person, it is not a product here, and our fundraising will never know or use anything about what you read, write, or feel. Supporter messages are timed only by calendar dates, like when a gift window ends.
This guarantee is published so you can hold us to it. If anything on KEEP CALM ever seems to put help behind a payment, that is a bug in the mission itself: please tell us at Contact@KeepCalm.org. Ready to support the work? Give the gift of calm.