For companies
Put your company’s name on this page
Sponsor KEEP CALM. This is the case you can forward to a partner or a CFO: what the money funds, what your company receives, what we refuse to sell at any price, and how the tax treatment works, in plain numbers.
SPONSORS TO DATE: 9 · THE COMPLETE LIST IS BELOW
- 500articles, evidence‑informed
- 36languages
- 19,000+pages, all free
- 51countries of crisis helplines
- $0ads or reader data sold
The case in one paragraph
KEEP CALM INC is a United States 501(c)(3) nonprofit corporation. It publishes 500 plain-language, evidence-informed articles on stress, sleep, relationships, and calm leadership in 36 languages across more than 19,000 pages, gives away unlimited print-quality posters, and maintains directories of crisis helplines for 51 countries. Every article, every crisis resource, and every poster is free to everyone, always. There are no ads anywhere on the site, nothing a reader comes here to read sits behind a paywall, and we do not sell, share, or hand over anything about our readers. Songs and games are free to make as well, and metered: a song spends real money at our vendors the moment it renders, so everyone gets an allowance every month and members get a larger one. A sponsorship is a fixed annual payment that keeps every one of those sentences true for another year, with your company’s name on the work it paid for.
What a dollar does here
We run this organization on a cost sheet, and we would rather show you arithmetic than make an appeal. The code that makes each thing also meters what that thing spends, so the unit costs below are read out of the software rather than estimated, and two of them are already published on our cost page. The fixed platform figure is from our internal cost model dated July 30, 2026, which is modeled against live vendor pricing and the running code, not audited.
- One calm song, lyrics and render
- $0.477
- One poster, print quality
- $0.187
- The platform before anyone arrives
- $136 / month
- The same platform bill, for a year
- $1,632
You cannot buy an ad on KeepCalm.org. Not at any tier, not at any price.
What a sponsorship buys is acknowledgment. The distance between those two words is the entire design of this page, and of the agreement behind it.
Why a sponsorship and not an ad buy
What a sponsor receives is acknowledgment: your name, logo, locations, phone number, website, and a value-neutral line about what your company does, published on this page beside the work your payment kept free. Federal tax law draws a bright line between acknowledgment and advertising, and every benefit on this page was designed to stay on the acknowledgment side of it.
That line happens to be our editorial line as well. Your name appears next to something rare, a mental-health library with no ads, no trackers, and no commercial agenda, and it appears there precisely because you funded that absence. An ad in the same place would destroy the thing you were paying for.
What is on the table, and what never is
Read the second list the way a CFO reads an indemnity clause: it is the part that protects you. A sponsorship of KEEP CALM can never turn into a story about influence.
Every sponsor receives
- Your name and logo on this page, with the year your support began.
- Your city, your website, and your phone number if you want it listed. The link goes to your root domain and nothing deeper.
- One sentence describing what your company does, supplied by you, published verbatim only if it contains no comparative, qualitative, or price language.
- Your name in our annual report for each year supported. Commitment
- A signed written agreement with a fixed annual amount, and a written acknowledgment of your payment for your records.
No sponsor, at any price, gets
- Any presence on a crisis surface. No name or logo near a helpline, a crisis resource, or a person in distress. Ever.
- A logo or link inside the reading flow, or on any article, poster, song, game, or intention a person makes. The promise is no ads, and a sponsorship is not a loophole in it.
- Creation capacity. Songs and games belong to members.
- User data. We do not sell, share, or hand over anything about our readers, and we do not build sponsor-facing reporting. What we do collect, and why, is on our privacy page.
- An endorsement, a recommendation, or “KEEP CALM approved” in any form. The agreement says you will not imply it either.
- Exclusive-provider arrangements. Sole sponsorship of a program or a year is available. Restricting your competitors is not.
- Pricing by exposure. Every tier is a fixed annual amount. We do not price by impressions, pageviews, or clicks, and we do not count readers on a sponsor’s behalf.
- A license to our name or marks. Your logo on our page is acknowledgment. Ours in your marketing is a licensed intangible with its own tax treatment, and the answer at launch is no.
The decision table
Six tiers, annual, in United States dollars. Every tier includes the baseline acknowledgment above. Each row adds to everything above it.
Sponsorship tiers, per year
| Tier |
What it funds |
What is added for you |
| Calm Minute$5,000 |
The platform’s entire fixed operating bill for a year, $1,632 at $136 a month, and the metered cost of what people make on top of it: $0.477 for a song, lyrics and render, $0.187 for a print-quality poster. |
The baseline acknowledgment, and the Calm Minute embed for your own site or intranet on the exact terms anyone gets: it is free for everyone, and it stays that way. One written statement a year of what your payment covered, at delivered cost. |
| Steady Hand$15,000 |
Three times the entry rung: the fixed bill, the creation costs, and the translation work that keeps 500 articles and more than 2,000 interface strings current in 36 languages as the library grows. |
Your acknowledgment carries the year your support began, and keeps it. Figures published each quarter Commitment, released to everyone at the same moment they reach you. |
| Open Line$35,000 |
The crisis desk: helpline directories for 51 countries, checked, kept current, and carried in all 36 languages. This is the one rung where we cannot show you the whole arithmetic. The labor of verifying 51 countries of helplines has never been costed, and we would rather leave the line open than print a number we cannot defend. |
Named on the published verification methodology note Commitment, and advance notice when a country is added to the desk. Never any presence on a crisis page. That is a feature of this tier, not a limit on it. |
| Whole Library$60,000 |
A year of the library itself: 500 articles, more than 700,000 words, free to every reader in 36 languages across more than 19,000 pages, with no ad and no paywall anywhere in it. |
Named sponsor of the library for the year, a named contact at KEEP CALM, and one briefing a year. |
| Mother Tongue$100,000 |
One language, end to end, for twelve months: 500 articles, more than 700,000 words, more than 2,000 interface strings, the poster phrases, and paying people who live in the language to review every word of it. We will not print a per-word rate we have not been quoted. What we print is the volume, which we measured ourselves. |
Sole sponsor of that language for the year, with your acknowledgment published in that language on this page, and nowhere inside the reading flow: the never-list holds at every tier, and this rung is not an exception to it. The language’s review report published in full: the scores and the method Commitment. |
| Keep It Free$250,000 |
A year of everything, funded: servers, storage, translation into 36 languages, moderation, the crisis desk, and every poster, song, and game people make along the way. Our internal cost model was revised upward on July 30, 2026, and at the revised rate a year of the platform at the scale we are building toward runs from roughly $135,000 to well past this number, depending on how it is configured. This is the honest neighborhood, not a vanity number. |
Sole sponsor of the year, and first position on this page for that year. The year’s delivered-cost accounting, published in full. One annual briefing, as an observer: no seat, no vote, and no say in anything we publish. |
The tax position, plainly
Our sponsor cards are written to stay inside the acknowledgment rules of section 513(i) of the Internal Revenue Code: a sponsor’s name, logo, locations, phone number, website, and a value-neutral description of what the sponsor does. Acknowledgment is thanks. Advertising is something else, and the regulations define it by its elements: comparative or qualitative language, prices or savings, endorsements, or any inducement to buy. A single message that mixes the two counts as advertising in full. That is why we edit sponsor copy hard, and why we will decline the words that would poison a card, including yours.
We never price sponsorship on impressions, pageviews, clicks, or reach, and we never report those numbers to a sponsor. A payment contingent on exposure falls outside the qualified sponsorship rules entirely, so the pricing choice alone would undo everything else on this page. Counting our readers on a sponsor’s behalf is not something this site does for anyone.
For your side of the ledger: a sponsorship payment to a 501(c)(3) may be deductible, and how depends on facts about your business that we do not know. We provide a written acknowledgment for any payment of $250 or more, and if anything we provide carries more than token value we tell you its good-faith value in writing before you pay. We will never tell you a payment is “fully deductible,” because that sentence belongs to your tax advisor and not to us.
How the conversation goes
Write to us
Email or the contact form. Name the tier you are considering, or the number you have in mind, and we will reply with the current state of the roster.
Sign the short agreement
A fixed annual amount, acknowledgment only, no exposure metrics. Sole editorial control stays with KEEP CALM, and neither side ever states or implies an endorsement, on our pages or on yours.
Watch the ledger
Your card goes up carrying the year you started, and stays. After that the published figures do the talking, and they go to everyone at the same moment they go to you.
The questions we expect from a CFO
Is the price tied to traffic?
No. Every tier is a fixed annual amount, and we will not price by impressions, pageviews, clicks, or any other measure of exposure. That is both a requirement of the structure above and a promise about what kind of arrangement this is.
Can we be the only sponsor?
Of a program or a year, yes. Mother Tongue names a sole sponsor of one language; Keep It Free names the sole sponsor of the year. What we will never sell is an arrangement that restricts your competitors’ products or services anywhere on this site. Exclusive sponsorship and exclusive supply are different things, and only the first one is on the table.
Where do the cost numbers come from?
The per-creation figures are metered by the code that spends the money and are published on our cost page. The fixed platform figure is from our internal cost model dated July 30, 2026, which is modeled rather than audited, and we label it that way everywhere it appears. We will walk your team through the sheet line by line before you sign anything, including the parts we have not costed yet.
What paperwork should we expect?
A short written agreement, signed before payment: a fixed amount, the exact acknowledgment wording, our sole editorial control, no user data, and a termination right if either side’s conduct conflicts with the mission. Then an invoice from KEEP CALM INC, and a written acknowledgment for your records.
Start the conversation
Write to us and name the tier you are considering. A real person reads this inbox, and you will get a plain answer, including “that tier is not right for you” when it is not.
Not a company, or not ready for a tier? A donation of any size does the same work.
KeepCalm.org is published by KEEP CALM INC, a United States 501(c)(3) nonprofit corporation, EIN 33-2117386, entity 6473311, formed November 25, 2024. Dollar figures on this page are delivered costs: the per-creation figures are metered in code and published on our cost page, and the fixed platform figure is modeled from our internal cost model dated July 30, 2026 and updated when that model is. This page describes how sponsorship of our work is structured. It is general information about our program, not tax, legal, or accounting advice; please consult your tax advisor about the treatment of a sponsorship payment.