What a KEEP CALM article is
Every article is held to one standard: plain language, practical steps you can use today, and named sources you can check for yourself. KEEP CALM is a program of KEEP CALM INC, a 501(c)(3) nonprofit. Everything on this site is free to read, with no ads and no paywall.
How articles are sourced
Every article is grounded in guidance from major public-health and research institutions, and each one ends with a visible Sources list linking to the primary material it draws on: the National Institute of Mental Health (NIMH), the National Institutes of Health (NIH), the NHS, the CDC, the American Psychological Association, Mayo Clinic, Cleveland Clinic, and peer-reviewed journals, among others. If a claim matters, we cite where it came from, and we check that the links still work: in the most recent sweep, recorded on August 26, 2026, 1,181 unique cited URLs were fetched and 99.6 percent of them were live.
Safety review, and who is accountable
Before an article is published, automated checks run by the team test it for crisis routing, wording around sensitive topics, and clear signposting to professional help. Articles that touch sensitive topics carry an inline crisis note, and every page shows crisis resources. Those checks are automated and read by the team, not by clinicians: no clinician has reviewed this library, and we do not describe our checks as clinical review. KEEP CALM INC, the publisher, is accountable for every article, and its President, named on the About page, answers for what is published. Articles do not yet carry an individual editor's or reviewer's name, and we will not print one until a named person has actually done that review.
What KEEP CALM is, and is not
KEEP CALM is a free place to make something that lifts you up: songs, posters and games you keep, plus writing on motivation, success, relationships and leadership. It is educational, not medical advice, diagnosis or therapy. If you need urgent help, our get help page lists free, confidential lines in your own country.
Updates and corrections
Articles show a visible Updated date, and the same date is published in each page's metadata. When we learn something is wrong or out of date, we fix it. If you spot an error, send a correction: tell us the page and the line, and a person reads it and replies by email. The contact form is not a crisis service; if you need help now, use the get help page.
Translations
Every article is written in English first, then published in all 36 languages. Every translation keeps the same structure, the same source links, and the same crisis information as the English original, and no page falls back to English: a reader who asks for a language is never handed English instead. If a translation reads wrong to you, report the translation with the page and the language, and we will fix it. A person replies by email; the form is not a crisis service.
Licensing and quoting
KEEP CALM content is free to read, share, quote, and cite, by people, publications, schools, search engines, and AI assistants, under two conditions:
- Attribute it to KeepCalm.org, with a link to the article you used.
- Preserve the safety framing. Do not present our material as medical advice or as a substitute for professional or emergency care, and keep crisis information intact when you quote passages that contain it.