Privacy Policy

최종 업데이트: 2026년 10월 1일

개인정보 보호는 서비스의 일부입니다. 이 정책은 각 기능이 어떤 정보를 수집하고, 왜 수집하며, 누가 처리하는지와 이용자가 어떤 선택을 할 수 있는지 설명합니다. 비공개 대화와 건강·위기 관련 활동은 광고 측정에서 제외됩니다.

The short version

• 계정 없이 읽을 수 있습니다. 사이트에는 광고가 없습니다. 선택 사항인 광고 측정은 익명 집계와 별개이며, 비공개 대화나 건강·위기 관련 활동을 절대 포함하지 않습니다.
• We keep anonymous tallies (a number goes up, that is all) and we skip even those if your browser sends Do Not Track or Global Privacy Control, or if you turn counting off on your account page.
• 개인정보를 판매하지 않습니다. 광고 측정이 연결되고 이용자의 설정과 지역에서 허용되는 경우, 제한된 광고 식별자와 해당되는 전환 이벤트를 Google Ads와 공유할 수 있습니다. 이를 리마케팅이나 개인 맞춤 잠재고객에 사용하지 않습니다.
• The Calm Companion is adults-only, nothing you say in a crisis is ever stored, and its optional memory is visible to you and deletable by you.

What we collect, feature by feature

Reading the library

자체 카운터는 광고 식별자나 탐색 프로필 없이 익명 합계를 기록합니다. Do Not Track과 Global Privacy Control을 따르며 계정 페이지에서 끌 수 있습니다. 별도로 Vercel은 호스팅, 운영 로그, 쿠키 없는 분석을 제공합니다. 이 분석에는 매일 바뀌는 임시 방문자 참조값과 기기·위치 요약 정보가 사용됩니다. 선택적 광고 측정은 아래 설명과 같이 별도의 제어 설정과 제한된 범위를 갖습니다.

Making a poster or song

The phrase you write is processed to render your poster and is screened by automated content-safety services (OpenAI's moderation service and Anthropic's Claude) before it can be shared or published; some submissions are also reviewed by a person. Published posters are public. Song audio is generated by ElevenLabs from a prompt derived from your phrase. Phrases are stored with the poster, not with your identity, unless you save the poster to a member account.

The Calm Companion (adults only)

Before it will talk with you, the Companion asks your age and your consent. Conversations are processed by Anthropic's commercial API to generate replies, under commercial terms that do not use your conversations to train models. Crisis-related messages are answered with a fixed, safe response that points to verified help, and nothing you say in a crisis is ever stored; we keep only an anonymous monthly count of crisis referrals, as some state laws require. Memory is opt-in, small, shown to you in full, deletable by you, and never contains transcripts or health details.

Buying from the shop

Orders are fulfilled by our print-on-demand partner (Printify and its print providers), which receives what any shipper must: your name, shipping address, email, and the items ordered. Payments are handled by the checkout's payment processor; we never see or store full card numbers.

Donating

Givebutter는 기부와 멤버십을 처리하며, 영수증과 회원 혜택에 필요한 이름, 이메일, 결제 정보를 저희에게 제공합니다. 전체 카드 정보는 받지 않습니다. 이메일 또는 문자 마케팅에는 별도의 선택이 필요합니다. 선택적 광고 측정은 별개입니다. 연결되고 허용된다면 제한된 결제 참조값으로 확인된 결제와 해당 캠페인 방문을 연결할 수 있습니다. 이 연결 기능은 현재 작동하지 않으며, 결제 화면을 여는 것은 결제로 집계되지 않습니다.

About-you details you choose to share

When you create an account we offer one short, skippable set of optional questions: your country, your state or region and city, your age range, your gender, your ethnicity, what your life looks like right now (for example parenting, caregiving, studying, working, or retired), and the music you like. Every question is optional, nothing is pre-selected, and "Prefer not to say" is always there. We use what you share to personalize what we show and suggest on the site, and to choose the wording and the photographs in the email we send you, so what you see reflects the life you actually live. Gender and ethnicity are special categories of personal data: we ask for them only for that purpose, we keep them private to your account, we never display them on a public profile, we never sell them, and we never hand them to advertisers or to anyone else. We also count these answers in the aggregate, coarsely and with no names attached, so we can understand who our members are and report honestly to funders. You can see, change, or clear every one of these answers on your account page at any time, and deleting your account deletes them with it.

Email updates and accounts

If you subscribe or create an account, we keep your email address and use it to sign you in, send what you asked for, and send receipts. Delivery runs through Resend, our email provider. Every email includes a way out, and you can delete your account whenever you like.

Consumer health data

This section is our notice under Washington's My Health My Data Act and similar health-privacy laws, and we apply it to everyone, not just Washington residents.

Using a mental-wellness service can itself reveal something sensitive about you. We treat the fact that you use KeepCalm.org's wellness features, anything you tell the Calm Companion, and any crisis-related interaction as consumer health data. We collect only what the feature you chose needs in order to work, as described above, and we use it only to provide that feature.

• We do not sell consumer health data, and no one may buy it from us.
• 광고를 위해 소비자 건강 데이터를 공유하지 않습니다. 건강, 위기, 코칭 및 비공개 활동은 광고 측정에서 제외됩니다.
• We do not use it to build profiles of you.
• Processors listed in this policy handle it only on our instructions.
• There is no tracking near our crisis resources, and crisis conversations are never stored.

You may ask us to confirm what consumer health data we hold about you, ask for a copy, withdraw consent, or have it deleted, and we will honor deletion requests including in backups as they cycle. Email Contact@KeepCalm.org. If we decline a request, you may appeal by replying to our decision, and we will have someone who was not involved in the original decision review it. You will never be treated worse for exercising a privacy right.

Who processes data for us

아래 기능에 사용되는 제공업체는 각 기능에 필요한 정보를 받습니다. Vercel(호스팅, 파일 저장 및 쿠키 없는 집계 분석), Upstash(Vercel을 통해 제공되는 계정·세션·카운터 데이터베이스), OpenAI(제출 문구의 자동 콘텐츠 안전 검사), Anthropic(콘텐츠 안전 검토와 Calm Companion), ElevenLabs(노래 생성), Shopify(쇼핑몰 결제 절차와 결제), Printify(상품 인쇄 및 배송), Givebutter(기부 및 멤버십), Klaviyo(구독한 이메일·문자 소식), Resend(로그인·영수증·문의 이메일), Google(Calm Places의 평점, 사진, 영업 정보를 위해 대략적인 정사각형 위치 구역을 받습니다. Google Analytics와 Google Ads는 아래 설명하는 선택적 측정을 제공합니다), OpenStreetMap의 Nominatim(Calm Places에 입력한 지명), OpenStreetMap Overpass API 서버 overpass-api.de와 overpass.openstreetmap.fr(주변 장소를 나열하기 위해 Calm Places가 보내는 대략적인 정사각형 위치 구역)입니다. 법률이 실제로 요구하는 경우에도 정보를 공개하며, 법적으로 금지되지 않는 한 이를 알려드립니다. 개인정보를 판매하지 않습니다.

If you are in the European Union or UK

We process personal data to perform the service you ask for (Article 6(1)(b)), with your consent where we ask for it (Article 6(1)(a)), and for our legitimate interest in keeping a free nonprofit service safe and running (Article 6(1)(f)). Where anything you share reveals information about your health or mental wellbeing, we rely on your explicit consent (Article 9(2)(a)), which you may withdraw at any time. You have the rights of access, rectification, erasure, restriction, portability, and objection, and the right to complain to your data-protection authority. Data is processed in the United States by the providers named above; where required, transfers rest on standard contractual clauses or an adequacy framework. Contact for all of it: Contact@KeepCalm.org.

If you are in California

Global Privacy Control을 따르며 계정 없이 광고 측정을 거부할 수 있는 기능을 제공합니다. 개인정보를 판매하지 않습니다. 측정을 끄면 KEEP CALM의 향후 광고 측정 정보 수집과 전송이 차단됩니다. 필수 결제 처리는 막지 않으며, 제공업체가 이미 독립적으로 보유한 기록을 삭제하지도 않습니다.

Children

The site is a general-audience library and is not directed to children under 13. Reading requires no account and no personal information. Where a signed-in member can volunteer something about themselves, such as the questions shown while a song is being made, we ask only for things that cannot reveal an age: the birthday question takes a month and a day and never a year. The Calm Companion is for adults 18 and over; if it learns a user is a minor, it locks and purges. If you believe a child has given us personal information, email us and we will delete it.

Things you tell us on purpose

While your song is being made we show a mix of facts, small games and light questions, such as a favorite color, the music you reach for, or when your birthday is. Answering is entirely optional: every question has a Skip, and skipping records no answer. We do keep a list of which facts, questions and games you have already been shown, so that nothing repeats; it holds only which items appeared, never a response, and it is erased along with everything else when you ask. We keep only what you volunteer, together with the date you gave it, which you can see beside every answer in your account. We use all of it for one thing, making KEEP CALM feel like it knows you: songs suggested to your taste, and a card on your birthday rather than a generic newsletter.

We never ask for your year of birth. The birthday question records a month and a day only, which is enough to celebrate you and not enough to tell us how old you are. We do not sell this, share it, or use it to advertise to you.

You can see exactly what you have shared, question by question, in your account under Things you have shared, and erase all of it with one button. Erasing is immediate and needs no email to us.

Keeping data, and keeping it safe

We keep personal data only as long as the feature needs it: account and subscription data until you delete it, order and donation records as long as tax and accounting law requires, Companion memory until you delete it or it expires after about a year of inactivity, and anonymous tallies indefinitely because they identify no one. Everything moves over encrypted connections, access is limited to those who need it, and if a breach ever put you at risk we would notify you and regulators as the law requires.

Changes and contact

If we change this policy in a way that matters, we will update the date above and note the change here before it takes effect; where a new use of consumer health data would need fresh consent, we will ask first. Privacy questions, requests, and appeals: Contact@KeepCalm.org, or write to KEEP CALM INC, Attn: Privacy.

Keep Calm offers free educational self-help tools. This is not medical advice, diagnosis, or therapy, and it is not a substitute for professional care.

2026년 10월 4일: 기존의 미리 준비한 포스터 전달 측정에 공개 포스터 저장 확인을 추가했습니다. 결제 매칭은 계속 연결되지 않은 상태입니다.