Privacy Policy

Última atualização: 1 de outubro de 2026

Sua privacidade faz parte do serviço. Esta política explica o que cada recurso coleta, por quê, quem processa esses dados e como você pode fazer escolhas. Conversas privadas e atividades relacionadas à saúde e a crises ficam fora da medição publicitária.

The short version

• Você pode ler sem ter uma conta. Não há anúncios no site. A medição publicitária opcional é separada das contagens anônimas e nunca inclui conversas privadas nem atividades relacionadas à saúde e a crises.
• We keep anonymous tallies (a number goes up, that is all) and we skip even those if your browser sends Do Not Track or Global Privacy Control, or if you turn counting off on your account page.
• Nunca vendemos informações pessoais. Se a medição publicitária estiver conectada e suas configurações e região permitirem, identificadores publicitários limitados e eventos de conversão elegíveis poderão ser compartilhados com o Google Ads. Não os usamos para remarketing nem para públicos personalizados.
• The Calm Companion is adults-only, nothing you say in a crisis is ever stored, and its optional memory is visible to you and deletable by you.

What we collect, feature by feature

Reading the library

Nossos próprios contadores registram totais anônimos, sem identificadores publicitários nem perfil de navegação. Eles respeitam Do Not Track e Global Privacy Control e podem ser desativados na sua página da conta. Separadamente, a Vercel oferece hospedagem, registros operacionais e análise sem cookies. Essa análise utiliza uma referência temporária diária do visitante e resumos do dispositivo e da localização. A medição publicitária opcional tem controles próprios e alcance limitado, descritos abaixo.

Making a poster or song

The phrase you write is processed to render your poster and is screened by automated content-safety services (OpenAI's moderation service and Anthropic's Claude) before it can be shared or published; some submissions are also reviewed by a person. Published posters are public. Song audio is generated by ElevenLabs from a prompt derived from your phrase. Phrases are stored with the poster, not with your identity, unless you save the poster to a member account.

The Calm Companion (adults only)

Before it will talk with you, the Companion asks your age and your consent. Conversations are processed by Anthropic's commercial API to generate replies, under commercial terms that do not use your conversations to train models. Crisis-related messages are answered with a fixed, safe response that points to verified help, and nothing you say in a crisis is ever stored; we keep only an anonymous monthly count of crisis referrals, as some state laws require. Memory is opt-in, small, shown to you in full, deletable by you, and never contains transcripts or health details.

Buying from the shop

Orders are fulfilled by our print-on-demand partner (Printify and its print providers), which receives what any shipper must: your name, shipping address, email, and the items ordered. Payments are handled by the checkout's payment processor; we never see or store full card numbers.

Donating

A Givebutter processa doações e adesões e nos fornece seu nome, e-mail e as informações de pagamento necessárias para recibos e benefícios da adesão; não recebemos os dados completos do cartão. Marketing por e-mail ou SMS exige uma escolha separada. A medição publicitária opcional é independente: se estiver conectada e permitida, uma referência limitada do pagamento poderá vincular um pagamento confirmado a uma visita elegível de campanha. Essa conexão não está ativa, e abrir a página de pagamento não conta como pagamento.

About-you details you choose to share

When you create an account we offer one short, skippable set of optional questions: your country, your state or region and city, your age range, your gender, your ethnicity, what your life looks like right now (for example parenting, caregiving, studying, working, or retired), and the music you like. Every question is optional, nothing is pre-selected, and "Prefer not to say" is always there. We use what you share to personalize what we show and suggest on the site, and to choose the wording and the photographs in the email we send you, so what you see reflects the life you actually live. Gender and ethnicity are special categories of personal data: we ask for them only for that purpose, we keep them private to your account, we never display them on a public profile, we never sell them, and we never hand them to advertisers or to anyone else. We also count these answers in the aggregate, coarsely and with no names attached, so we can understand who our members are and report honestly to funders. You can see, change, or clear every one of these answers on your account page at any time, and deleting your account deletes them with it.

Email updates and accounts

If you subscribe or create an account, we keep your email address and use it to sign you in, send what you asked for, and send receipts. Delivery runs through Resend, our email provider. Every email includes a way out, and you can delete your account whenever you like.

Consumer health data

This section is our notice under Washington's My Health My Data Act and similar health-privacy laws, and we apply it to everyone, not just Washington residents.

Using a mental-wellness service can itself reveal something sensitive about you. We treat the fact that you use KeepCalm.org's wellness features, anything you tell the Calm Companion, and any crisis-related interaction as consumer health data. We collect only what the feature you chose needs in order to work, as described above, and we use it only to provide that feature.

• We do not sell consumer health data, and no one may buy it from us.
• Não compartilhamos dados de saúde de consumidores para publicidade. Atividades de saúde, crise, orientação e caráter privado estão excluídas da medição publicitária.
• We do not use it to build profiles of you.
• Processors listed in this policy handle it only on our instructions.
• There is no tracking near our crisis resources, and crisis conversations are never stored.

You may ask us to confirm what consumer health data we hold about you, ask for a copy, withdraw consent, or have it deleted, and we will honor deletion requests including in backups as they cycle. Email Contact@KeepCalm.org. If we decline a request, you may appeal by replying to our decision, and we will have someone who was not involved in the original decision review it. You will never be treated worse for exercising a privacy right.

Who processes data for us

Os fornecedores dos recursos abaixo recebem as informações necessárias a cada recurso: Vercel (hospedagem, armazenamento de arquivos e análise agregada sem cookies), Upstash (o banco de dados de contas, sessões e contadores, contratado pela Vercel), OpenAI (triagem automatizada de segurança do conteúdo das frases enviadas), Anthropic (revisão de segurança do conteúdo e Calm Companion), ElevenLabs (geração de músicas), Shopify (finalização de compras e pagamentos da loja), Printify (impressão e envio de produtos), Givebutter (doações e adesões), Klaviyo (as novidades por e-mail e SMS que você assina), Resend (e-mails de acesso, recibos e contato), Google (para avaliações, fotos e horários de Calm Places, recebe um quadrante aproximado de localização; o Google Analytics e o Google Ads fornecem a medição opcional descrita abaixo), Nominatim do OpenStreetMap (nomes de locais que você digita no Calm Places) e os servidores da API Overpass do OpenStreetMap overpass-api.de e overpass.openstreetmap.fr (o quadrante aproximado enviado pelo Calm Places para listar locais próximos). Também divulgaríamos informações se a lei realmente exigisse, avisando você salvo proibição legal. Nunca vendemos informações pessoais.

If you are in the European Union or UK

We process personal data to perform the service you ask for (Article 6(1)(b)), with your consent where we ask for it (Article 6(1)(a)), and for our legitimate interest in keeping a free nonprofit service safe and running (Article 6(1)(f)). Where anything you share reveals information about your health or mental wellbeing, we rely on your explicit consent (Article 9(2)(a)), which you may withdraw at any time. You have the rights of access, rectification, erasure, restriction, portability, and objection, and the right to complain to your data-protection authority. Data is processed in the United States by the providers named above; where required, transfers rest on standard contractual clauses or an adequacy framework. Contact for all of it: Contact@KeepCalm.org.

If you are in California

Respeitamos Global Privacy Control e oferecemos a opção de desativar a medição publicitária sem exigir uma conta. Nunca vendemos informações pessoais. Desativar a medição bloqueia futuras coletas e transmissões de medição publicitária pelo KEEP CALM; isso não impede o processamento essencial de pagamentos nem apaga registros já mantidos de forma independente por um fornecedor.

Children

The site is a general-audience library and is not directed to children under 13. Reading requires no account and no personal information. Where a signed-in member can volunteer something about themselves, such as the questions shown while a song is being made, we ask only for things that cannot reveal an age: the birthday question takes a month and a day and never a year. The Calm Companion is for adults 18 and over; if it learns a user is a minor, it locks and purges. If you believe a child has given us personal information, email us and we will delete it.

Things you tell us on purpose

While your song is being made we show a mix of facts, small games and light questions, such as a favorite color, the music you reach for, or when your birthday is. Answering is entirely optional: every question has a Skip, and skipping records no answer. We do keep a list of which facts, questions and games you have already been shown, so that nothing repeats; it holds only which items appeared, never a response, and it is erased along with everything else when you ask. We keep only what you volunteer, together with the date you gave it, which you can see beside every answer in your account. We use all of it for one thing, making KEEP CALM feel like it knows you: songs suggested to your taste, and a card on your birthday rather than a generic newsletter.

We never ask for your year of birth. The birthday question records a month and a day only, which is enough to celebrate you and not enough to tell us how old you are. We do not sell this, share it, or use it to advertise to you.

You can see exactly what you have shared, question by question, in your account under Things you have shared, and erase all of it with one button. Erasing is immediate and needs no email to us.

Keeping data, and keeping it safe

We keep personal data only as long as the feature needs it: account and subscription data until you delete it, order and donation records as long as tax and accounting law requires, Companion memory until you delete it or it expires after about a year of inactivity, and anonymous tallies indefinitely because they identify no one. Everything moves over encrypted connections, access is limited to those who need it, and if a breach ever put you at risk we would notify you and regulators as the law requires.

Changes and contact

If we change this policy in a way that matters, we will update the date above and note the change here before it takes effect; where a new use of consumer health data would need fresh consent, we will ask first. Privacy questions, requests, and appeals: Contact@KeepCalm.org, or write to KEEP CALM INC, Attn: Privacy.

Keep Calm offers free educational self-help tools. This is not medical advice, diagnosis, or therapy, and it is not a substitute for professional care.

4 de outubro de 2026: adicionamos confirmações de salvamento de cartazes públicos à medição existente da entrega de cartazes preparados. A correspondência de pagamentos continua desconectada.