Skip to main content
Donate

Privacy Policy

最后更新：2026年10月1日

保护您的隐私是服务的一部分。本政策说明各项功能收集什么信息、为何收集、由谁处理，以及您可以如何选择。私人对话、健康和危机相关活动不纳入广告效果衡量。

The short version

  • 您无需账户即可阅读。网站不展示广告。可选的广告效果衡量与匿名统计相互独立，绝不包含私人对话或健康及危机相关活动。
  • We keep anonymous tallies (a number goes up, that is all) and we skip even those if your browser sends Do Not Track or Global Privacy Control, or if you turn counting off on your account page.
  • 我们绝不出售个人信息。如果广告效果衡量已连接，且您的设置和所在地区允许，有限的广告标识符及符合条件的转化事件可能会与Google Ads共享。我们不会将这些信息用于再营销或个性化受众。
  • The Calm Companion is adults-only, nothing you say in a crisis is ever stored, and its optional memory is visible to you and deletable by you.

可选的广告效果衡量

我们使用Google Analytics和Google Ads，在获准范围内衡量公开访问、推广活动、捐款链接点击情况，以及我们预先制作的海报的交付情况。我们还衡量公开海报已保存的确认信息。此确认信息不含海报文字、海报标识符或编辑页面地址。私人或敏感活动、您输入的文字、联系信息以及已知未成年人的数据不在收集范围内。下载、保存和点击并不代表付款或订阅已确认。

仅在已经审核且允许的地区，衡量才会默认开启。在需要事先同意的地区，包括欧洲经济区、英国和瑞士，以及无法确定或尚未审核您所在地区时，我们会先征求同意。此决定仅使用托管平台提供的国家和州信息，不使用您的语言或个人资料。Do Not Track、Global Privacy Control，以及已保存的统计或广告衡量退出选择优先适用。拒绝绝不会限制免费使用。

请在个人资料隐私设置中管理广告效果衡量。在允许的地区，此功能默认开启，无需点击“允许”。

您无需登录，即可在隐私设置中允许或关闭广告效果衡量。本设备会保存您的选择和通知版本。“允许”在180天后失效，通知发生重大变更后也需重新确认；“关闭”会一直保留，直到您更改或清除本设备的存储。如果无法保存，衡量保持关闭。设置不会在设备之间同步。关闭会停止未来的数据收集和排队等待的传输，但无法撤回已发送给服务商的数据。

Google会收到IP地址及浏览器或设备信息，并使用分析和广告Cookie。我们将Analytics Cookie设置为180天后到期；广告Cookie的有效期各不相同。Google按照其自身政策保留收到的数据。关闭衡量功能会停止今后的收集，但不会删除已发送的数据。

Google Ads可以使用获准的衡量数据，将结果归因于推广活动并改进竞价，不使用个性化受众。Google如何使用信息。Givebutter依据其隐私政策独立处理结账和收据。我们保留无需广告效果衡量的普通付款路径。

What we collect, feature by feature

Reading the library

我们的第一方计数器记录匿名总数，不使用广告标识符，也不建立浏览画像。它们遵循Do Not Track（请勿追踪）和Global Privacy Control（全球隐私控制）信号，可在您的账户页面关闭。另外，Vercel提供托管、运行日志和不使用Cookie的分析服务。其分析使用每日更新的临时访客引用值，以及设备和位置摘要。可选的广告效果衡量有独立的控制选项，且范围有限，详情如下。

Making a poster or song

The phrase you write is processed to render your poster and is screened by automated content-safety services (OpenAI's moderation service and Anthropic's Claude) before it can be shared or published; some submissions are also reviewed by a person. Published posters are public. Song audio is generated by ElevenLabs from a prompt derived from your phrase. Phrases are stored with the poster, not with your identity, unless you save the poster to a member account.

The Calm Companion (adults only)

Before it will talk with you, the Companion asks your age and your consent. Conversations are processed by Anthropic's commercial API to generate replies, under commercial terms that do not use your conversations to train models. Crisis-related messages are answered with a fixed, safe response that points to verified help, and nothing you say in a crisis is ever stored; we keep only an anonymous monthly count of crisis referrals, as some state laws require. Memory is opt-in, small, shown to you in full, deletable by you, and never contains transcripts or health details.

Buying from the shop

Orders are fulfilled by our print-on-demand partner (Printify and its print providers), which receives what any shipper must: your name, shipping address, email, and the items ordered. Payments are handled by the checkout's payment processor; we never see or store full card numbers.

Donating

Givebutter处理捐款和会员订阅，并向我们提供开具收据及提供会员权益所需的姓名、电子邮箱和付款信息；我们不会收到完整的银行卡资料。电子邮件或短信营销需要您另行选择。可选的广告效果衡量是独立的：如果已连接并获得允许，可通过有限的结账引用值，将已确认付款与符合条件的广告活动访问相匹配。该匹配连接尚未启用，打开结账页面不计为付款。

About-you details you choose to share

When you create an account we offer one short, skippable set of optional questions: your country, your state or region and city, your age range, your gender, your ethnicity, what your life looks like right now (for example parenting, caregiving, studying, working, or retired), and the music you like. Every question is optional, nothing is pre-selected, and "Prefer not to say" is always there. We use what you share to personalize what we show and suggest on the site, and to choose the wording and the photographs in the email we send you, so what you see reflects the life you actually live. Gender and ethnicity are special categories of personal data: we ask for them only for that purpose, we keep them private to your account, we never display them on a public profile, we never sell them, and we never hand them to advertisers or to anyone else. We also count these answers in the aggregate, coarsely and with no names attached, so we can understand who our members are and report honestly to funders. You can see, change, or clear every one of these answers on your account page at any time, and deleting your account deletes them with it.

Email updates and accounts

If you subscribe or create an account, we keep your email address and use it to sign you in, send what you asked for, and send receipts. Delivery runs through Resend, our email provider. Every email includes a way out, and you can delete your account whenever you like.

Consumer health data

This section is our notice under Washington's My Health My Data Act and similar health-privacy laws, and we apply it to everyone, not just Washington residents.

Using a mental-wellness service can itself reveal something sensitive about you. We treat the fact that you use KeepCalm.org's wellness features, anything you tell the Calm Companion, and any crisis-related interaction as consumer health data. We collect only what the feature you chose needs in order to work, as described above, and we use it only to provide that feature.

  • We do not sell consumer health data, and no one may buy it from us.
  • 我们不会为广告用途共享消费者健康数据。健康、危机、辅导和私人活动均不纳入广告效果衡量。
  • We do not use it to build profiles of you.
  • Processors listed in this policy handle it only on our instructions.
  • There is no tracking near our crisis resources, and crisis conversations are never stored.

You may ask us to confirm what consumer health data we hold about you, ask for a copy, withdraw consent, or have it deleted, and we will honor deletion requests including in backups as they cycle. Email Contact@KeepCalm.org. If we decline a request, you may appeal by replying to our decision, and we will have someone who was not involved in the original decision review it. You will never be treated worse for exercising a privacy right.

Who processes data for us

下列功能使用的服务商会收到相应功能所需的信息：Vercel（托管、文件存储及不使用Cookie的汇总分析）、Upstash（通过Vercel配置的账户、会话和计数器数据库）、OpenAI（对提交的语句进行自动内容安全筛查）、Anthropic（内容安全审核和Calm Companion）、ElevenLabs（歌曲生成）、Shopify（商店结账和付款）、Printify（商品印制和配送）、Givebutter（捐款和会员订阅）、Klaviyo（您订阅的电子邮件和短信更新）、Resend（登录、收据和联系邮件）、Google（为Calm Places提供评分、照片和营业信息时，接收经过粗化处理的方形位置区域；Google Analytics和Google Ads提供下文所述的可选衡量功能）、OpenStreetMap的Nominatim（您在Calm Places输入的地名），以及OpenStreetMap Overpass API服务器overpass-api.de和overpass.openstreetmap.fr（接收Calm Places发送的粗化方形位置区域，用于列出附近地点）。如法律确实要求，我们也会披露信息；除非法律禁止，否则会告知您。我们绝不出售个人信息。

If you are in the European Union or UK

We process personal data to perform the service you ask for (Article 6(1)(b)), with your consent where we ask for it (Article 6(1)(a)), and for our legitimate interest in keeping a free nonprofit service safe and running (Article 6(1)(f)). Where anything you share reveals information about your health or mental wellbeing, we rely on your explicit consent (Article 9(2)(a)), which you may withdraw at any time. You have the rights of access, rectification, erasure, restriction, portability, and objection, and the right to complain to your data-protection authority. Data is processed in the United States by the providers named above; where required, transfers rest on standard contractual clauses or an adequacy framework. Contact for all of it: Contact@KeepCalm.org.

If you are in California

我们遵循Global Privacy Control，并提供无需账户即可退出广告效果衡量的选项。我们绝不出售个人信息。关闭衡量后，KEEP CALM将停止未来广告效果衡量的数据收集和传输；这不会阻止必要的付款处理，也不会删除服务商已独立持有的记录。

Children

The site is a general-audience library and is not directed to children under 13. Reading requires no account and no personal information. Where a signed-in member can volunteer something about themselves, such as the questions shown while a song is being made, we ask only for things that cannot reveal an age: the birthday question takes a month and a day and never a year. The Calm Companion is for adults 18 and over; if it learns a user is a minor, it locks and purges. If you believe a child has given us personal information, email us and we will delete it.

Things you tell us on purpose

While your song is being made we show a mix of facts, small games and light questions, such as a favorite color, the music you reach for, or when your birthday is. Answering is entirely optional: every question has a Skip, and skipping records no answer. We do keep a list of which facts, questions and games you have already been shown, so that nothing repeats; it holds only which items appeared, never a response, and it is erased along with everything else when you ask. We keep only what you volunteer, together with the date you gave it, which you can see beside every answer in your account. We use all of it for one thing, making KEEP CALM feel like it knows you: songs suggested to your taste, and a card on your birthday rather than a generic newsletter.

We never ask for your year of birth. The birthday question records a month and a day only, which is enough to celebrate you and not enough to tell us how old you are. We do not sell this, share it, or use it to advertise to you.

You can see exactly what you have shared, question by question, in your account under Things you have shared, and erase all of it with one button. Erasing is immediate and needs no email to us.

Keeping data, and keeping it safe

We keep personal data only as long as the feature needs it: account and subscription data until you delete it, order and donation records as long as tax and accounting law requires, Companion memory until you delete it or it expires after about a year of inactivity, and anonymous tallies indefinitely because they identify no one. Everything moves over encrypted connections, access is limited to those who need it, and if a breach ever put you at risk we would notify you and regulators as the law requires.

Changes and contact

If we change this policy in a way that matters, we will update the date above and note the change here before it takes effect; where a new use of consumer health data would need fresh consent, we will ask first. Privacy questions, requests, and appeals: Contact@KeepCalm.org, or write to KEEP CALM INC, Attn: Privacy.

Keep Calm offers free educational self-help tools. This is not medical advice, diagnosis, or therapy, and it is not a substitute for professional care.

2026年10月4日：在现有的预先制作海报交付情况衡量中，新增公开海报保存确认。付款匹配仍未连接。