Quick tips
- Do the five-minute favor, no scoreboard.
- Ask wetin to talk yes really cost dem.
- Thank the person wey tell you say you dey wrong.
You fit see exactly wetin suppose happen. The fix clear, the timeline tight, and the only thing wey stand between the plan and the result na small people wey no dey work for you. You no fit assign am give dem. You no fit escalate without say e go look like say you dey pass over their head. So you go do the thing wey most of us dey do, wey be to make your case harder, louder, more thorough, then you go watch am land with polite nod and no change at all.
Na the daily reality of work be this. The org chart go talk one thing about who get power, and the real flow of work go talk something else entirely. Projects dey cross teams. Decisions need a mate for another department, a vendor, a senior person wey rank pass you, a colleague wey don already dey drown for work. Almost none of dem, you fit command. But still, things dey still get done, by certain people, again and again. Those people no loud pass or senior pass. Na just say dem don learn something about how influence dey work when authority no dey the option.
The good news na say you fit learn am, and most of am no really get anything to do with to sabi persuade for the moment.
Authority na small part of why people dey talk yes
When we dey imagine influence, na the pitch we dey usually imagine. The argument wey you build well, the slide wey win the room. That one matter less pass how you go think.
Robert Cialdini spend many years dey study why people dey really gree to things, and authority na only one out of plenty forces wey dey work, and e dey often be small one. Two of the others dey do more quiet work for everyday life. The first na reciprocity: people dey feel real pull to give back to those wey give dem first. The second na liking: we dey talk yes quick to people wey we know, trust, and feel some genuine connection with. Neither of dem need title. Na over time dem dey build both, for ordinary interactions, well before the moment wey you need something.
That one dey reframe the whole problem. If na only when you need favor you dey think about influence, na cold you dey start the engine. The people wey dey get yes don usually dey make small deposits for months, without to dey count, so that when dem finally ask, the relationship don already lean for their side.
Give first, and mean am
Na here people dey misread reciprocity. E no be trick where you do person calculated favor so that dem go owe you. People fit feel that thing, and e dey spoil the very trust wey you dey try build.
Adam Grant, wey dey study this thing for Wharton, dey sort people into rough patterns: givers, wey dey help without to dey count; takers, wey dey angle to collect more than wetin dem give; and matchers, wey dey trade favor for favor. Him research bring out something wey dey surprise people. Givers dey cluster for both ends of the success spectrum. The ones wey dey burn out and dem dey use na givers. The ones wey dey the very top too na givers. The difference no be whether you dey give. Na whether you dey give am for a way wey go last and no be naive, generous by default but no be doormat for takers.
How this thing take dey look for practice no dey fine to eye but e dey very effective:
- Be the person wey dey share credit out loud, especially when the other person no dey the room.
- Make the introduction, send the useful article, flag the thing wey wan turn to their problem before e turn.
- Do the five-minute favor freely. Quick review, warm intro, clear answer. E no dey cost you almost anything and e dey land as real help.
- Help for ways wey fit how the other person really want help, no be the way wey easy pass for you to give am.
None of this na performance. People fit tell the difference between person wey dey build goodwill and person wey dey collect IOU. The first one dey earn trust. The second one dey earn bad name.
Trust na the real currency
Under reciprocity and liking, something more basic dey sit, and na the thing wey dey really move people wey no get to listen to you. Dem trust you? No be for the warm, sweet sense. Na for the practical sense: when you talk say something true, e dey true? When you commit to something, e dey happen? When you disagree, you dey do am straight, or you go smile then undercut dem later?
Trust like that na through hundred small, boring proofs you dey build am. You dey do wetin you talk say you go do. You dey honest about wetin you no sabi. You no dey oversell. You dey bring the bad news yourself instead of make dem find out. You be the same person for the meeting and for the hallway. Each one no dey memorable on him own. But when you stack dem over time, dem go make you person wey him word dey carry weight, wey be exactly wetin influence be.
Flip side dey wey worth to mention, because na there plenty influence dey die. One promise wey you break, one moment wey you take credit wey no be your own, one time wey you shade the truth to win point, and the account go empty faster pass how e fill. Trust slow to build and quick to spend. People wey get real influence dey guard am carefully.
Make e safe to talk no, and to talk wetin dem really think
Na subtle one be this. People dey more open to influence from person wey dem dey feel safe around. If to push back on you dey dangerous, if to disagree go meet defensiveness or cold shoulder, people no dey really align with you. Dem go just stop to tell you the truth. Na compliance you go get, no be commitment, and compliance dey evaporate the second you look away.
Amy Edmondson for Harvard Business School don spend whole career on wetin she dey call psychological safety, the shared sense for group say dem no go punish you or shame you if you speak up with question, concern, or idea wey never complete. Her work, and one big Google study wey land for the same place, find out say na one of the strongest things wey dey separate teams wey dey perform from teams wey no dey. The mechanism simple. When people feel safe, dem dey talk the real thing. Dem dey bring the problem out early, admit mistake, offer the better idea. When dem no feel safe, all of that go go underground.
You no need to run team to create this for your own corner of the room. You fit do am one relationship at a time.
- Ask for the disagreement on purpose. "Where I dey wrong here?" or "Wetin I no dey see?" Then actually thank the person wey tell you.
- React well the first time person bring something wey no comfortable to you. That single moment dey teach dem whether e safe to do am again.
- Admit your own mistakes plain. E dey give everybody around you permission to be human, and people dey trust person wey fit talk "I do that one wrong."
- Separate the idea from the person. You fit tear idea apart without make person feel like say na dem you tear apart.
Do this thing consistently and people go start to dey bring you the truth. Once dem dey tell you the truth, you fit really influence outcomes, because you finally sabi wetin dey really happen.
Understand wetin dem dey carry
Plenty persuasion wey fail na just failure of curiosity. We go show up with our solution wey don complete finish come dey try push am on person wey we never bother to learn their real situation.
Before you make the ask, find out wetin the other person dey face. Wetin dem dey measure dem on? Wetin don dey their plate already? Wetin spoil the last time person try something like this? Wetin yes dey cost dem, for time, risk, or political capital? People no dey often resist your idea because e bad. Dem dey resist because to talk yes expensive for dem for a way wey you no put for mind. When you fit frame your request for terms of wetin dem care about, and lower the cost of to gree, you no dey push again. You dey offer something wey dey help dem too.
Na here too to listen dey do more pass wetin to talk fit ever do. The questions wey you ask, and the fact say you really want the answers, often dey do more to win person pass any case wey you for build.
The first no no dey often be the last word
People wey dey influence well no be the ones wey no dey ever hear no. Na the ones wey no dey treat no as the end of the conversation. First no often mean "no be like this," or "no be right now," or "I never understand why this one matter to me." None of dem na wall. Na information.
So when you get soft no, get curious instead of defensive. Wetin be the real hesitation? Na timing, risk, cost, bad past experience, or something wey dem no fit talk out loud? You fit often find a smaller version of the ask wey dem fit talk yes to today, a pilot, a single step, a low-stakes test. Small yes dey do two things. E dey move the thing forward, and e dey start the relationship to lean your way, so the next ask easier pass the last.
Patience dey inside this thing wey hard when pressure dey on you. Influence dey compound. The colleague wey you help last quarter na the one wey go vouch for you for meeting wey you no even dey inside. The manager wey you bring honest bad news give na the one wey go trust your read when the next call close. You almost never dey see the return the day wey you earn am. You dey see am later, for rooms wey you no know say dem dey decide your reputation. Na the quiet reason why the steady, generous, trustworthy people dey look like say dem dey gather influence while the people wey dey chase am directly no dey ever catch am well.
When influence no be the right tool
Small honest limits, because to pretend otherwise no go help you at all.
Some things really need authority, and to dey try influence your way around dem dey slow and dey frustrate person. If decision need budget wey you no control or policy wey na only leader fit set, the move na to influence the person wey get that authority, no be to dey grind on the people wey no fit help you.
And some situations no be about influence at all. If colleague dey bully you, if dem dey ask you to do something wey no dey ethical, if workplace dey steadily wear you down, those no be problems wey better rapport and more goodwill go solve. Na moment be that to set firm boundary, document wetin dey happen, and talk to person wey fit really act, a manager wey you trust, HR, or person wey dey outside the situation. Stress wey dey follow you go house, wey dey chop your sleep or your sense of yourself, deserve more pass workplace tactic. To talk am through with doctor, therapist, or person wey you trust no be admission say you no fit handle am. Na how people dey keep their footing when the situation big pass wetin any one skill fit fix.
Real influence dey quiet pass how e dey look from outside. Na the trust wey you don bank, the help wey you don give without invoice, the safety wey people dey feel around you, the genuine attention wey you don pay to wetin dem need. Build those when nothing dey on the line, and dem go dey there the day wey everything dey.
Sources
- Harvard Business Review, The Uses (and Abuses) of Influence (interview with Robert Cialdini)
- Harvard Business Review, Harnessing the Science of Persuasion (Robert B. Cialdini)
- Knowledge at Wharton, Givers vs. Takers: The Surprising Truth About Who Gets Ahead (Adam Grant)
- Harvard Business School, Amy C. Edmondson, Faculty Profile (psychological safety research)