Emasontweni amathathu edlule wakukhipha. Izithombe zinhle, incazelo isho ukuthi le nto iyini, futhi ikhasi selivakashelwe. Okungenzekanga umyalelo wokuthenga, futhi ithebhu enefayela lelogo ivulekile kusukela ngoLwesibili.
Beka phansi ilogo. Ukungathengisi lutho akusona isigwebo ngomsebenzi wakho noma ngawe, futhi akusiyo nendida. Kungesinye sezimo ezimbalwa ezijwayelekile, ezilungiseka, futhi kunohlelo lokuzihlola olukuvimba ukuba ushintshe izinto ezine ngasikhathi sinye ungafundi lutho kunoma iyiphi kuzo. Imizuzu engamashumi amabili yokubala izokutshela okuningi kunempelasonto yonke yokuklama kabusha. Yizo lezo izindaba ezinhle ezicashe embikweni ongenamathengiso. Obukubhekile yidatha, futhi idatha yiyona kanye into obungenayo ngenyanga edlule lapho ubuqagela.
Kungani kungekho muntu othenga esitolo sami okwamanje?
Cishe njalo kungenye yezinto ezine, futhi zilandelana kanje: abantu abambalwa kakhulu bakubonile, abantu abangafanele bakubonile, abantu abafanele abakwazanga ukubona ukuthi kuyini emasekhondini amahlanu, noma bakuqonda kahle kodwa inani alihambisananga nalokho ababecabanga ukuthi bayakuthola. Zihlole ngalowo mhla, ngoba eyokuqala yenza ezinye ezintathu zingabaleki.
- Isibalo sababukile. Uma abantu abangamashumi amane bebone ikhasi, awunalo ulwazi nhlobo. Zero kwabangamashumi amane kungumphumela ojwayeleke ngokugcwele nakwinto esebenzayo.
- Ababukeli. Ukubukwa okuningi, kodwa konke kuvela endaweni engafanele. Okuthunyelwe okuhambe phakathi kwabantu abangeke bathenge kuwukuhamba kwabantu, hhayi isidingo.
- Ukuqonda. Abantu bayafika, abakwazi ukubona ukuthi kuyini noma kungokwabani, bese behamba. Yilesi isizathu esiyiso esivame kakhulu futhi silungiseka kalula.
- Inani uma kuqhathaniswa nenzuzo. Bakuqondile, bakufuna, kodwa kulelo nani bathi cha. Lokhu okokugcina ukukuhlola futhi yikho wonke umuntu agxumela kukho kuqala.
Qaphela okungekho ohlwini. Ilogo yakho, uhlobo lombhalo wakho, imibala yakho, ukuthi igama liphelele yini. Yizinto ongazishintsha phakathi kwamabili ungakhulumanga namuntu, okuyisona kanye isizathu sokuthi zishintshwe kuqala futhi kube yisona kanye isizathu sokuthi kuvamise ukungasizi.
Ngihlukanisa kanjani inkinga yokuvakashelwa nenkinga yomkhiqizo?
Bala ababukile ngaphambi kokushintsha noma yini. Ngaphansi kwamakhulu ambalwa okuvakashelwa, impendulo eqotho ukuthi awukabi nayo inkinga yomkhiqizo, unenkinga yokuthi akekho okwaziyo, futhi isixazululo ukutshela abantu abaningi kunokwakha kabusha into.
Yenza izibalo ngenombolo evamile. Uma izivakashi ezimbili kwayikhulu zithenga, khona-ke ukuvakashelwa okuyikhulu kukunika imiyalelo emibili futhi okungamashumi amahlanu kukunika owodwa ngesonto elihle. Zero ekubukweni okungamashumi amahlanu akuyona isiginali. Kuwukungabi khona kwayo. Ukukuthatha njengesiginali yikho okwenza abantu bagcine sebeklama kabusha ikhasi elalilungile.
Ngakho bhala izibalo ezimbili zesonto eledlule: bangaki abantu abakubonile, futhi bangaki abenze noma yini nje, okungaba umyalelo kodwa futhi kungaba umyalezo, ukugcina noma ukulandela. Uma ukubukwa kuphansi, yeka ukufunda bese ubuyela ekutsheleni abantu ngqo. Uma ukubukwa kuphilile kodwa kungenzeki lutho, unesixazululo sangempela phambi kwakho futhi izigaba ezimbili ezilandelayo ngezakho.
Ngiwenza kanjani umhlolo wamasekhondi amahlanu ekhasini lami?
Khombisa ikhasi kumuntu oyedwa ongakaze alibone, bala amasekhondi amahlanu, ulisuse, bese umbuza ukuthi bekuyini, kungokwabani nokuthi cishe bekubiza malini. Impendulo yakhe yilokho ikhasi lakho elikushoyo ngempela, kungakhathaliseki ukuthi wawuqonde ukuthini.
Ucwaningo lukaJakob Nielsen ngokuthi abantu bahlala isikhathi esingakanani emakhasini ewebhu lwathola ukuthi amasekhondi ayishumi okuqala okuvakasha yiwona abalulekile, nokuthi amathuba okuhamba aphakeme kakhulu ekuqaleni kanye lapho abantu behlunga ngokushesha. Ikhasi elingakenzi icala lalo kulelo bhokisi lesikhathi livame ukuba lisuke selihambile. Amasekhondi amahlanu awuwona umhlolo ononya ngokungadingekile. Asondelene nalokho ikhasi lakho elikutholayo ngempela.
Awudingi isixuku ukuze wenze lokhu. Okutholakele okuhlala kukhona kweNielsen Norman Group ukuthi ukuhlola ngabantu abahlanu kuveza cishe amaphesenti angama-85 ezinkinga zokusetshenziswa komklamo, kanti umuntu oyedwa uthola cishe amaphesenti angama-31. Ngakho lokho kungabangane abahlanu, ukubuka okuhlukene okuhlanu kwamasekhondi amahlanu, imizuzu engamashumi amabili sekukonke. Bhala phansi ngqo lokho umuntu ngamunye akushoyo kunokubhala umongo. Lapho abathathu kubo besho into eyodwa engalungile, bakubhalele kabusha umugqa wakho wokuqala.
Ingabe ilogo yami yinkinga?
Cishe akunjalo. Ukwethenjwa kwakhiwa ngezinto okungemnandi kangako ukuzisebenza: amanani acacile, izithombe zangempela, indlela ebonakalayo yokufinyelela umuntu wangempela, ulwazi lokulethwa nokubuyiswa kwempahla, nobufakazi bokuthi abanye abantu sebeke baba lapha.
Umsebenzi weNielsen Norman Group mayelana nokwethembeka ekuklameni kwewebhu uwaqamba ngokusobala lawo magxathu, futhi lawo ashukumisa abantu wukugcina komklamo, ukubatshela ngaphambi kwesikhathi ngezindleko nemibandela, ukugcina okuqukethwe kusesikhathini futhi kunembile, nokuxhumana nayo yonke enye ingxenye yewebhu. Isitolo esibonisa izindleko zokuthumela ngaphambi kokukhokha futhi esifaka ikheli langempela sifundeka njengesiphephe kakhulu kunesinophawu lwegama olubukeka lulihle kodwa lingenayo indlela yokubuza umbuzo.
Isizathu senani uqhathaniswa nenzuzo sicashe lapha futhi. Isilinganiso esiqhubekayo se-Baymard Institute kuzo zonke izifundo ezingamashumi amahlanu sibeka ukushiywa kwezinqola zokuthenga ku-inthanethi okubhalwe phansi kumaphesenti angu-70.22, futhi izizathu zibuswa yizinto abantu abahlangana nazo emzuzwini wokugcina, izindleko ezengeziwe nemibandela engacacile phakathi kwazo. Uma abantu befika ekukhokheni bese beyayeka, inkinga imvamisa akusiyo inombolo esekhasini lomkhiqizo. Yinombolo evele emuva kwesikhathi.
Kufanele ngishintshe izinto ezingaki ngasikhathi sinye?
Eyodwa ngesonto. Shintsha ezine bese ungafundi lutho, ngoba kungakhathaliseki ukuthi kwenzekani ngemuva kwalokho, ngeke wazi ukuthi yisiphi isinguquko esikubangele, futhi uzohamba naleyo nkohliso kuzo zonke izinqumo ezilandelayo.
Khetha isizathu osihlolayo kwezine ezingenhla, wenze ushintsho olulodwa oluqondiswe kuleso sizathu, bese ubeka usuku ozophinde ubheke ngalo. Isonto elilodwa livame ukwanela kwisitolo esincane ukuze sibone umehluko ekuqondeni. Ushintsho lapho abantu bakho bevela khona ludinga amabili. Ushintsho lwenani ludinga isikhathi eside ngangomjikelezo wakho ovamile wokuthenga, okuyisikhathi eside kunalokho obukufisa.
Bhala ushintsho nosuku endaweni eyodwa. Bese ukuyeka kuthule. Ukuzibamba ungakuthinti kwenza umsebenzi wangempela, ngoba yiwona wonke umehluko phakathi kokwenza ucwaningo nokugoqoza nje.
Nquma manje ukuthi ukusebenza kubukeka kanjani esontweni lesithupha
Ngaphambi kokuvala leli khasi, bhala umusho owodwa: esontweni lesithupha, lokhu kuyasebenza uma kwenzeke into ethile. Imiyalelo eyishumi, noma emine, noma izinto ezingamashumi amabili ezigciniwe, noma izingxoxo ezintathu nabantu ongabazi. Khetha inombolo manje ngesikhathi kungekho obukayo, ngoba inombolo oyisungula kamuva, ngeSonto elibi, njalo yileyo ekwenza uzizwe kabi kakhulu.
Lowo musho yiwona ovimba u-zero ukuba abe yisigwebo. Uguqula umuzwa ube umhlolo onosuku, futhi umhlolo onosuku uyinto ongaphumelela kuyo, uhluleke kuyo, ufunde kuyo bese uyiphinda. Emasontweni ayisithupha kusukela manje uzoba nempendulo yakho noma umbuzo obukhali kakhulu, futhi kokubili kubaluleke kakhulu kunelinye ilogo.
Bese uhamba wenze abantu abaningi bayibone. Cishe zonke izinguqulo zalokhu ziphetha ngomyalelo ofanayo, futhi isizathu sokuthi kuzwakale kulula kakhulu ukuthi bekungeyona neze inkinga yesu. Kumele kube khona otshelwayo, futhi wena ungumuntu owazi kahle ukuthi ubani.
Imithombo
- Nielsen Norman Group, How Long Do Users Stay on Web Pages?
- Nielsen Norman Group, Why You Only Need to Test with 5 Users
- Nielsen Norman Group, Trustworthiness in Web Design: 4 Credibility Factors
- Baymard Institute, 50 Cart Abandonment Rate Statistics 2026