Uyakwazi ukuyenza le nto. Unabo nobufakazi: abantu sebekhokhile ngayo, noma usuyenze isikhathi eside kangangokuthi izingxenye ezinzima sezithule. Bese kuthi othile emcimbini akubuze ukuthi wenzani, uzizwe usuthi awukho lutho ngempela, kuyinto encane nje engiyenza eceleni, kanti umusho usaphuma emlonyeni wakho.
Lelo gebe akulona inkinga yokuzethemba okumele uyixazulule ngaphambi kokuba uvunyelwe ukukhuluma. Kuyinkinga yomusho, futhi imisho ingabhalwa kusengaphambili. Kukhona inguqulo yempendulo eyiqiniso ngokuphelele, ethatha cishe imizuzwana eyisishiyagalombili ukuyisho, engathengisi lutho kumuntu, futhi eshiya omunye umuntu ephethe isithombe esicacile nombuzo olandelayo osobala. Wubhale kanye uzowusebenzisa iminyaka, emicimbini, emibhalweni engaphansi kwezithombe, ocingweni, nasemgqeni wokuqala womyalezo ngamunye owuthumela kumuntu ongase athenge.
Kungani ukukhuluma ngomsebenzi wami kuzwakala kubi kangaka?
Ngoba uzama ukuzisho esikhundleni sokulandisa, futhi ukuzisho kuwumdlalo okumele uqhubeke uwenza. Ukulandisa ukuchaza into esivele ikhona, futhi cishe akekho ozizwa ehlazekile ngokuchaza into.
Bheka umehluko emishweni emibili ngebhizinisi elifanayo. Ukuthi \"Ngingumdali onothando okha izingcezu ezinhle ezizogcinwa izizukulwane ezixoxa indaba\" kuwukuzisho, futhi kucela olalele ukuthi avume isahlulelo ngaphambi kokuba azi neqiniso elilodwa. Ukuthi \"Ngenza izikhwama zesikhumba zomsebenzi, ikakhulukazi zabantu abagibela ibhayisikili beya ehhovisi, zibiza cishe amadola ayi-180\" kuyincazelo. Owesibili ulula ukuwusho, ulula ukuwuzwa, futhi kunzima kakhulu ukuzizwa unamahloni ngawo, ngoba akukho lutho kuwo ongabanjwa ngalo.
Kukhona ucwaningo ngesenzo iningi lethu elisifinyelelayo esikhundleni salokho. USezer, uGino noNorton bacwaninga ukuzibonga okuzifihla ngokuthobeka, lapho ukuzigabisa kusongwa esikhalazweni noma ekuzithobeni okungamanga, ezifundweni eziyisikhombisa, futhi bathola ukuthi kusebenza kancane njalo kunokuzigabisa okuqondile: kwehlisa ukuthi abantu bamthanda kangakanani okhulumayo nokuthi bambona enamakhono kangakanani. Lokho kuzehlisa esikufaka ukuze ukuzisho kubekezeleleke kwenza okuphambene nalokho ebesikuthemba. Ukuqonda ngqo akukhululi kuphela. Kusebenza kangcono.
Uthini kanye lo musho?
Izingxenye ezintathu, ngalolu hlelo: kuyini, kwenzelwe bani, futhi kubiza malini. Azikho izichasiso ngekhwalithi, ayikho indaba yokusungulwa, alikho ibhukwana lenjongo.
Izibonelo eziyisithupha zangempela:
- \"Ngenza izitsha zezitshalo zobumba, ikakhulukazi zabantu ababulala izitshalo ezitsheni zepulasitiki. Zibiza amadola angama-40 kuya kwangama-90.\"
- \"Ngenza ukubhalwa kwamabhuku ezinkampanini ezincane zokwakha, ukuze umnikazi angabhali ama-invoyisi ngo-11 ebusuku. Cishe angama-300 ngenyanga.\"
- \"Ngithwebula ukudla kwamamenyu ezindawo zokudlela. Uhhafu wosuku ubiza amadola angama-600 futhi uthola izithombe ezingaba ngamashumi amathathu.\"
- \"Ngilungisa futhi ngithengise amabhayisikili amadala. Abiza ku-150 kuya ku-400 futhi eze eselungisiwe.\"
- \"Ngibhala amakhasi emikhiqizo ezitolo ezinemikhiqizo emihle namagama amabi. Imvamisa ngu-250 ikhasi ngalinye.\"
- \"Ngifundisa isiginci kubantu abadala abayeka besebasha. Ngamashumi amathathu nanhlanu ihora, endaweni yami noma ku-inthanethi.\"
Ngamunye kuwo unenombolo. Intengo akuyona ingxoxo eyahlukene enamahloni oyiba nayo kamuva, iyingxenye yencazelo, itshela olalele ngokushesha ukuthi ngabe unguye yini ikhasimende, futhi ukuyifaka kuyindlela esheshayo yokuyeka ukuzizwa sengathi kukhona okufihlayo. Gcina inguqulo engenayo intengo ezikhathini lapho ngempela ungathengisi, bese usebenzisa ephelele kuyo yonke enye indawo.
Yimaphi amagama okufanele ngiwasuse?
Elithi nje nelithi kancane, sonke isikhathi, kanye nanoma yiliphi igama okumele umuntu abe ngaphakathi emkhakheni wakho ukuze aliqonde. Lokho kususa kwenza okuningi endleleni umusho ohlala ngayo kunanoma yikuphi ukuzilolonga.
Ukuthi \"Ngenza nje amakhandlela ambalwa eceleni\" kuqukethe uxolo lonke, futhi umuntu okhuluma naye uzolandela uhlaka omnike lona. Yisho ukuthi ngenza amakhandlela bese bebuza ukuthi awuhlobo luni. Yisho ukuthi wenza nje ambalwa, bese bethi kuhle bese bephendukela komunye ngakwesobunxele. Ubafundisile ukuthi banake kangakanani.
Inkinga yamagama omkhakha yehlukile futhi ibiza ngokulinganayo. Ucwaningo lweNielsen Norman Group luthole ukuthi ulimi olucacile luyathandwa ngisho nangabafundi abangochwepheshe, ngakho ukwenza kube lula akukona ukwehlisa umuntu, kuwukuqondwa ngabantu abaningi ngasikhathi sinye. Uma umusho wakho uphethe igama olifunde emsebenzini, lishintshanise nelo gama ikhasimende lakho lokuqala elalisebenzisa lapho lichaza into efanayo kuwe.
Kukhona nomkhawulo ongokoqobo kulokhu. Isiqondiso seFederal Trade Commission samabhizinisi amancane sithi izitatimende ngalokho umkhiqizo owukwenzayo kumele zibe yiqiniso futhi zisekelwe ubufakazi. Incazelo ihlala ivikeleka. Elithi kungcono kakhulu alivikeleki.
Ngenzenjani ngemva kokuwusho?
Yeka ukukhuluma. Umusho usuphelile, futhi isinyathelo esilandelayo singesomunye umuntu, futhi cishe uhlale esithatha.
Yile ngxenye abantu abangakwazi ukuyenza futhi yiyona ngxenye eyenza yonke le nto isebenze. Isifiso ngemva kokusho into eyiqiniso neqondile ngomsebenzi wakho ukugcwalisa isikhala: ukwengeza isichibiyelo, indaba yokuthi wangena kanjani kukho, isiqinisekiso sokuthi awukayitholi imali eningi kukho okwamanje. Konke lokho okwengeziwe kubuyisela kanye lokho umusho okunikeze khona.
Ukuthula akukho ze. Kungomunye umuntu enquma ukukubuza umbuzo. Umbuzo wakhe ubaluleke kakhulu kunanoma yini obungayisho kulelo gebe, ngoba ukutshela ukuthi yini ayikhathalelayo ngempela, futhi manje usuke uxoxa esikhundleni sokwethula intengiso. Yiwo umsipha ofanayo owenza ingxoxo yentengo ibekezeleleke kamuva, lapho inombolo ihlezi emoyeni futhi isilingo siwukuyichaza uyiqede ngaphambi kokuba kube khona osolayo.
Ngingakuzilolonga kanjani lokhu ngaphandle kokuzilolonga kimi?
Chaza umsebenzi womunye umuntu ngokuzwakalayo kuqala, obala, futhi usho kanye lokho abakwenzile. Umusho ulula uma umayelana nomunye umuntu, kuwumsipha ofanayo, futhi kulowo omchazayo ubaluleke kakhulu kunalokho okubiza wena.
Kwenze ngokucacile noma ungahluphi. Ukuthi \"umsebenzi wakhe uyamangalisa\" kungumsindo futhi wonke umuntu useke wakuthola. Ukuthi \"wakha kabusha ikhasi lokuoda lebhikawozi elisekhoneni futhi ama-oda abo empelasonto aphinda kabili\" kungumusho okungenzeka othile awuphinde emhlanganweni ongeke ubekhona kuwo. Ukuncoma okungacacile kungumuzwa. Ukuncoma okucacile obala kuyingxenye yobufakazi, futhi ubufakazi buhamba bodwa.
Izindlela ezintathu zokukwenza kuleli sonto, azikho kuzo ethatha ngaphezu komzuzu owodwa:
- Yisho lokho okwenziwe othile, ngegama, egumbini lapho abantu abangamqasha belalele.
- Bhala inguqulo yomusho owodwa yomsebenzi womunye umenzi ngaphansi kwesithombe, umthage kuwo.
- Uma othile ekucela isincomo, mnike incazelo esikhundleni sesichasiso: bakhiqizani, kwenzelwe bani, kubiza malini.
Bese ubona ukuthi kwenzekeni kumusho wakho. Wakhe leso sakhiwo esifanayo somunye umuntu, ngokuzwakalayo, ngaphandle kwamahloni nhlobo, okusho ukuthi isakhiwo asikaze sibe yinkinga. Yisho owakho ngendlela efanayo.
Izinguqulo ezintathu okumele ube nazo zilungile
Bhala umusho wakho phansi usemusha, bese wenza izinguqulo ezintathu zawo uzigcine endaweni ongaziphinda uzithole kuyo.
Inguqulo yombhalo ongaphansi kwesithombe, engalahla intengo uma intengo isivele isekhasini kodwa okumele igcine ukuthi kwenzelwe bani. Inguqulo yomuntu ongamazi, izingxenye zontathu, oyisho ngokuzwakalayo ngesivinini esijwayelekile. Kanye nenguqulo kamama wakho, noma noma ubani empilweni yakho oqhubeka ekwethula ngokungalungile, emfushane ngokwanele ukuze akwazi ukuyiphinda ngendlela efanele komunye umuntu emcimbini wakhe.
Yisho ngayinye ngokuzwakalayo kanye manje, uwedwa, ngaphambi kokuba uyidinge. Umusho ongakaze uwukhulume uzwakala njengamanga emlonyeni wakho ngokokuqala, futhi ukuqala akufanele kube phambi komuntu obengaba yikhasimende. Wusho izikhathi ezine bese uba yinto ejwayelekile, okuyikho kanye okufunayo. Awuzami ukuzwakala umangalisa. Uzama ukuqondwa ngokunembile ngabantu abaningi, ngokushesha, ukuze labo abafuna lokho okwenzayo bathole ukuthi uyakwenza.
Imithombo
- Kenan Institute of Private Enterprise, Humblebragging: A Distinct and Ineffective Self-Presentation Strategy
- Nielsen Norman Group, Plain Language Is for Everyone, Even Experts
- Federal Trade Commission, Advertising FAQ's: A Guide for Small Business